Dedicated email campaign planner

Your email campaigns go out on time. Every week. Without you building them.

We pair you with a dedicated campaign planner who handles calendar planning, building, QA, and scheduling inside your ESP. You stay focused on the work that grows the business.

Get started risk-freeSee the workflow
450+
Brands served
10K+
Campaigns sent
11 yrs
In email marketing
Who it's for

You have better things to do than build emails all day

The people running email programs are usually the same people doing ten other things. Campaign production keeps falling to whoever has five minutes, and the quality shows.

Marketing manager

"I'm too deep in email production to think about strategy."

You own the email program. You know what needs to happen. But you're spending most of your time on production instead of strategy — briefing designers, building campaigns, QA'ing sends, putting out fires. The channel could grow faster if you had the space to think.

Get back to strategy. We handle the builds.
Marketing coordinator

"I'm managing email, social, and three other channels alone."

Email is one of five things on your plate and it keeps slipping. You know the campaigns need to go out, but between social, ads, content, and everything else, there aren't enough hours. Something's always behind.

Offload the heaviest channel. We keep emails running.
Founder / owner

"I know email works but I don't have the bandwidth to execute."

You know email drives revenue but you don't have someone to run it. A full-time hire doesn't make sense yet, and you can't keep doing it yourself between everything else. You need a person who just handles it.

Email gets done. No hiring, no learning curve.
The workflow

Every email campaign has 7 steps.
See who handles each one.

Campaign planning
You
You figure out what to send, when, and to whom. Usually the night before.
Creative brief
You
You write the brief — or skip it and explain verbally, then repeat yourself when the designer has questions.
Copywriting
You
You write the copy or scramble to get it from someone. It's usually late.
Design coordination
You
You manage the designer, review rounds, chase revisions. Two rounds become four.
Build in ESP
You
You build the campaign in your ESP — segments, dynamic content, personalization. Takes longer than it should.
QA
You
You check links, preview on mobile, double-check the segment. Or skip it and hope for the best.
Approve and send
You
You schedule the send, triple-check the time zone, and hold your breath.
Every step is on you. That's 3-5 hours per campaign, 10+ campaigns per month.
# email-campaigns
What you get

A dedicated (human) campaign planner

A real person who learns your brand and handles your email campaign production every month.

Campaign calendar planning

Your planner maps out the monthly send calendar with you — themes, timing, segments — so nothing gets made up last minute.

8-10 campaigns per month

Emails built, QA'd, and scheduled inside your ESP. Additional sends available at a per-campaign rate.

Biweekly check-ins

30-minute calls to align on the calendar, review what shipped, and plan ahead. Weekly upgrade available.

Slack access

Direct line to your campaign planner for quick approvals, questions, and asset handoffs. No ticket systems.

Creative and design briefs

Your planner writes the briefs for your design team or ours — layout, copy placement, image needs — so designers execute without guessing.

Rigorous QA

Every campaign checked for links, rendering, personalization, segmentation, and mobile responsiveness before send.

Project management app

Full visibility into campaign status, calendars, briefs, and assets. You always know what's in progress.

Platforms we work in

We work inside your ESP

Our planners are trained on the major email platforms. We build directly in your account — nothing to migrate.

Klaviyo
Mailchimp
Omnisend
HubSpot
Braze
Salesforce Marketing Cloud
and more
How it works

Up and running in a week

No lengthy onboarding. We plug into your existing account and start producing.

1

Kickoff call

We learn your brand, review your ESP account, and align on the first month's campaign calendar. Takes about 45 minutes.

2

We build and send

Your dedicated planner builds each campaign to your brand guidelines, runs full QA, and schedules it. You approve before anything sends.

3

You focus on growth

With campaign production handled, you spend time on strategy, creative direction, and the work that moves the needle.

The alternative

Compared to hiring in-house

CampaignCalmIn-house hire
Monthly cost$2-3K$4-5K+
Time to productive1 week4-8 weeks
ESP trainedYesMaybe
Creative/design briefingIncludedYou write them
Backup coverageBuilt inNone
QA process includedYesYou build it
Benefits, PTO, equipment$0$10-15K/yr
Cancellation15-day noticeSeverance risk
Pricing

Simple, transparent, month-to-month

Dedicated campaign planner
From $2,500/mo
Month-to-month with 15-day notice
  • ✓8-10 email campaigns per month
  • ✓Campaign calendar planning
  • ✓Dedicated ESP-trained campaign planner
  • ✓Creative and design briefs written for you
  • ✓Biweekly check-in calls
  • ✓Slack channel access
  • ✓Project management app with full visibility
  • ✓QA on every campaign before send
Get started risk-free

Available add-ons

Email design ($150/email) · Weekly calls · Flow builds · SMS campaigns · Working in your project management tools · Additional campaigns billed per email

Risk-free first month

Your first invoice is due net 30. If you're not satisfied with the quality and consistency of our work during that first month, don't pay it. We'll part ways, no questions asked. We're confident you'll want to stay.

Questions

Before you decide

Yes. We work directly inside your account — Klaviyo, Mailchimp, Omnisend, Braze, Salesforce Marketing Cloud, or whichever platform you use. You maintain full ownership and access at all times. Nothing gets migrated or moved.

We handle campaign planning, briefing, building, and execution. You can provide your own copy and design assets, or add our email design service at $150/email. For copy, we work from your brand guidelines and content briefs, or you can provide final copy for each campaign.

Additional campaigns beyond the base package are billed per email at a pre-agreed rate. Many clients scale up during peak seasons and scale back during quieter months.

A full-service agency provides strategy, creative direction, and execution — typically at $5-15K/month. CampaignCalm is the execution layer. You or your strategist set the direction, and your dedicated planner handles the production, QA, and sending.

Flow builds and optimization are available as an add-on. The base package focuses on campaigns because that's where most brands need consistent, repeatable execution capacity.

Month-to-month. We want you to stay because the work is good, not because of a contract. Cancel with 15 days notice any time.

You get a dedicated campaign planner — one person who learns your brand and becomes your go-to for campaign production. They're backed by our operations infrastructure and oversight, so if your planner is ever unavailable, coverage is built in and your campaigns don't miss a beat.

CampaignCalm is built by the team behind Essence of Email, a boutique email agency with 11+ years in email marketing and 450+ brands served. We built CampaignCalm to give growing brands access to the same caliber of campaign execution our premium clients get — at a fraction of the cost.

Get started

Tell us about your email program

We'll review your situation and get back to you within one business day.

Typically responds within one business day. No spam, no sales drip.